Mrs. Veena Anand

A licensed maternal healthcare expert and dedicated social worker with over 15 years of experience across healthcare, grief counselling, community engagement, and holistic perinatal health. Her journey is rooted in supporting women and families through pregnancy, motherhood, loss, and healing.

Combining professional expertise with compassionate, holistic care, she focuses on the emotional, physical, and social wellbeing of mothers—helping every woman feel heard, supported, empowered, and cared for.

Apollo Hospitals • GKNMH • Frontier Lifeline MOHAN Foundation • Coimbatore Cancer Care • Love Your Liver

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Founder of HAALU • Licensed Maternal Healthcare Expert

For Veena, social work has never been limited to counselling. It has always been about identifying a need, creating awareness, empowering people and finding meaningful ways to make a difference.

Her Guiding Ethos

Milestones in Service

A Journey of Service Beyond Healthcare

Veena’s passion for social service has always extended beyond conventional professional boundaries, evolving through rigorous clinical crisis work into deep community leadership.

The Beginning · Clinical Crisis

Organ Donation & Grief Counselling

Her professional journey began in the emotionally demanding field of organ donation, transplantation, and grief counselling. She served as the first Grief Counsellor at Rajiv Gandhi Government Hospital, Chennai, deputed by the MOHAN Foundation.

She was later appointed to the State Organ Donation & Transplantation Committee, coordinating organ allocations with the medical fraternity, and overseeing complex heart, liver, and kidney transplant cases across leading healthcare institutions including Apollo Hospitals and Frontier Lifeline Hospital, Chennai.

Expansion · Advocacy & Training

Cancer Care, Mental Health & Professional Education

Her clinical work expanded into cancer and palliative care through affiliations with GKNMH Hospital, Coimbatore and the Coimbatore Cancer Care Foundation, providing dedicated counselling and emotional strength to oncology patients and their families.

To build nationwide systemic resilience, she trained more than 400 grief counsellors and transplant coordinators across India with MOHAN Foundation and Love Your Liver Foundation, conceptualised corporate mental health sessions, and organized Chennai’s first Night Marathon to raise widespread public awareness.

Community · Grassroots Public Health

Preventative Healthcare & Social Awareness

Designed and implemented community-focused initiatives including tobacco control programmes for school children, specialized training for NCC cadets, liver wellness awareness drives with Love Your Liver Foundation, and cervical and breast cancer awareness initiatives including fundraising camps for early screenings.

Institutional Heritage

Clinical Experience & Foundation Alliances

Veena’s 15+ years of clinical social work, crisis counselling, and health advocacy span India’s premier healthcare institutions, organ transplantation networks, and grassroots charitable foundations.

Clinical Practice

Premier Hospitals

Apollo Hospitals

Senior Clinical Social Worker & Transplant Coordinator managing complex multi-organ transplant allocations, ICU family grief counselling, and clinical patient rehabilitation.

GKNMH Hospital (G. Kuppuswamy Naidu Memorial Hospital, Coimbatore)

Spearheaded specialized patient psychosocial support, clinical oncology bedside counselling, and family crisis navigation.

Frontier Lifeline Hospital, Chennai (Dr. K.M. Cherian Heart Foundation)

Coordinated cardiac transplant cases, pediatric & adult cardiac patient care, and intensive psychosocial support for critical-stage cardiac families.

Rajiv Gandhi Government General Hospital (RGGGH), Chennai

Served as the pioneer first Grief Counsellor, establishing compassionate deceased-donor family counselling protocols under the government transplant program.

Public Service

NGOs & Impact Foundations

MOHAN Foundation (Multi Organ Harvesting Aid Network)

Key leader in organ donation advocacy, training over 400 grief counsellors and transplant coordinators nationwide, and organizing Chennai’s historic Night Marathon.

Coimbatore Cancer Care Foundation

Led community cancer awareness, palliative counselling for oncology patients, hair donation drives for cancer survivors, and free early detection screening camps.

Love Your Liver Foundation

Championed preventive liver health education, donor awareness campaigns, and community wellness workshops across educational and corporate forums.

State Organ Donation & Transplantation Committee

Appointed committee member facilitating ethical organ allocation, bridging state health departments with private hospitals, and standardizing grief intervention protocols.

Community Engagement and Women's Empowerment

Grassroots community development and self-evolution initiatives.

Social Leadership

Empowering Women & Communities

As the former Co-founder of Dindigul Parenting Charitable Trust, Veena deepened her commitment to grassroots community development and family wellbeing.

Through the Trust, she conducted numerous educational programmes, women’s empowerment and self-evolution workshops, practical learning sessions, and social awareness initiatives. These programmes were designed not merely to convey information, but to encourage women to reflect, build confidence, and become active contributors to their families and society.

“Meaningful change begins when people are given the right knowledge, opportunity, support and confidence to transform their own lives.”

This foundational conviction later shaped her vision for holistic maternal care.

The Turning Point

When Motherhood Changed Everything

Then came motherhood. Becoming a mother fundamentally transformed the way Veena looked at health, wellbeing, family, and the beginning of life itself.

Her own experiences of pregnancy, birth, and breastfeeding brought a profound realization: maternal wellbeing is a sensitive, continuous continuum that begins long before delivery.

“Wellbeing does not begin when a baby is born. It begins much earlier — even before conception and in the womb.”

She began exploring pregnancy fitness, prenatal wellbeing, womb bonding, nutrition, breastfeeding, postpartum recovery, and conscious parenting — discovering firsthand that mothers need far more than clinical advice.

The transformative journey of motherhood

The Awakening

The Maternal Care Realisation

Motherhood and clinical listening revealed the silent gaps between standard medical appointments and lived family realities — transforming isolated needs into a unified sanctuary.

The Unmet Challenges

What Mothers Often Experience

Fragmented SupportMoving between disparate centers for fitness, nutrition, lactation, and postpartum care.
Conflicting AdviceNavigating family pressures, social expectations, and overwhelming misinformation online.
Postpartum IsolationAttention shifting entirely to the infant while the mother's mental and physical healing is sidelined.

ISOLATED APPOINTMENTS ARE NOT ENOUGH

Maternal care and supportive perinatal sanctuary

The Holistic Solution

What Every Mother Truly Needs

Continuous Perinatal CareConnected guidance across physical fitness, nutrition, lactation, and postpartum recovery.
Emotional SupportValidating fears, providing compassionate counselling, and nurturing mental wellbeing.
Partner & Family SanctuaryEquipping fathers and families to become active, confident pillars of physical and emotional recovery.

HOLISTIC SANCTUARY · HAALU CARE

“Maternal wellbeing is influenced not only by the mother herself, but by her partner, family, community and the information she receives from the world around her.”

Evolution of Purpose

From Personal Experience to Professional Purpose

After obtaining her lactation certification, Veena began counselling mothers through their breastfeeding journeys. Listening deeply to hundreds of women unveiled an essential truth: breastfeeding education alone was not enough.

Experience

Motherhood

Her own pregnancy, birth, and breastfeeding journey exposed the emotional and physical vulnerabilities that mothers navigate.

Listening

Active Support

Counselling nursing mothers revealed deep mental stress, family expectations, and pervasive conflicting advice about infant nutrition.

Realisation

Beyond Education

Breastfeeding support alone was not enough. Maternal preparation must begin the very day a couple decides to conceive.

Vision

Connected Care

Pregnancy fitness, nutrition, mental health, lactation, and postpartum recovery are not isolated silos — they are one connected discipline.

Mission

Birth of HAALU

Earning comprehensive maternal licensing to bring fragmented perinatal healthcare together under one loving, evidence-based sanctuary.

“Pregnancy fitness, nutrition, emotional wellbeing, breastfeeding, postpartum recovery and parenting are not separate journeys. They are connected.”

The Philosophy

A Healthier Family Begins With a Supported Mother

HAALU brings together Veena's 15+ years of professional experience, her journey in social service, her specialized maternal care education, and her own experiences as a mother.

01. Preconception02. Pregnancy03. Fitness04. Nutrition05. Breastfeeding06. Postpartum07. Baby Care08. Parenting09. Family Support

Beyond Standard Care

More Than Physical Recovery

Because pregnancy is more than preparing for birth. Breastfeeding is more than feeding a baby. Postpartum care is more than physical healing. It is about nurturing the emotional vitality of the whole family.

Unbroken Continuum

Continuity of Care

The goal is to help couples and families navigate parenthood with knowledge, confidence, compassion, and continuous care — eliminating anxiety through evidence-based perinatal guidance.

Living Values

A Heart That Believes in Giving Back

Veena’s commitment to social service is not merely a professional stance — it is reflected in how she chooses to give back personally through lifelong acts of service.

Organ and tissue donation advocacy and living pledge

HEALTHCARE ADVOCACY

Organ & Tissue Donor

Pledged as an organ and tissue donor, actively championing the gift of life and transplantation awareness across India.

INFANT NOURISHMENT

Breastmilk Donation

Donated breastmilk to support fragile newborn infants in hospital NICUs, ensuring vital nourishment during critical early days.

CANCER SURVIVOR CARE

Hair Donation

Donated hair to support the creation of custom wigs for cancer survivors undergoing chemotherapy and treatment.

“For Veena, service is not simply something she speaks about. It is something she chooses to live.”

Accreditation & Expertise

Education & Professional Certifications

A rigorous multidisciplinary foundation spanning clinical social work, maternal physiology, lactation management, infant nutrition, and grief counselling.

FOUNDATIONAL ACADEMICS

Social Work & Leadership

Master of Social Work (MSW)Postgraduate Specialisation in Medical & Psychiatric Social Work — MCC Chennai (2009)
NGO Excellence ProgramSPJIMR (S.P. Jain Institute of Management and Research) • 2017

ACADEMIC POSTGRADUATE ACCREDITATION

PERINATAL CLINICAL CARE

Maternal & Pregnancy Care

Certified Pregnancy Fitness Educator (CPFE)CAPPA (Childbirth and Postpartum Professional Association)
Pre & Postnatal Yoga (PPYT)International Yoga Accreditation
Garbhasanskar SpecialistWomb Bonding & Prenatal Sensory Guidance
Baby Massage PractitionerInfant Neurological Touch & Gentle Stimulation

INTERNATIONAL MATERNAL LICENSING

FEEDING & NUTRITION

Lactation & Nutrition

Lactation Professional (ACLP)Advanced Clinical Breastfeeding Counselling & Latch Management
MIYCAN CertifiedMaternal, Infant, Young Children & Adolescent Nutrition — PFHI
Infant & Young Child Feeding (IYCF)UNICEF Guidelines & Clinical Protocols

CLINICAL FEEDING & UNICEF PROTOCOLS

MENTAL HEALTH & CARE

Counselling & Wellbeing

Grief Counselling CertificationMOHAN Foundation
Basics in Psychosocial Palliative CareTata Memorial Hospital (2019/2022)
Applied Basics Counselling SkillsASHA Counselling & Therapy Center • 2016
Laughter TherapyTherapeutic Stress Reduction & Emotional Vitality

HOSPITAL & TISS-ACCREDITED COUNSELLING

“All qualifications are strictly verified and adhere to national and international healthcare standards in maternal, lactation, and social care.”

Honors & Distinction

Best Young Social Worker — 2013

Conferred in recognition of outstanding leadership and tireless dedication in organ donation crisis counselling and healthcare advocacy.

Along with this, she has received multiple recognitions for her contributions to social work, healthcare, public awareness, and grassroots community service across regional and national platforms.

Veena Anand with family and maternal sanctuary moments

Personal Philosophy

The Woman Behind HAALU

Veena is a proud mother of two, and motherhood continues to be one of her greatest teachers.

Her personal experiences as a mother, combined with more than 15 years of professional work alongside patients, families, healthcare teams, and grassroots communities, shape the empathy and rigor of HAALU's maternal care approach.

When mothers are supported, families become stronger.

When fathers and partners understand their role, mothers recover with greater confidence.

When families receive the right knowledge, they make more informed choices.

When couples prepare for parenthood together, the journey becomes deeply meaningful and memorable.

Through HAALU, Veena continues to share professional knowledge, practical guidance, and real-life experience to support couples, mothers, and families through one of life’s most transformative milestones.

The Continuous Thread

From social service to maternal care.

From professional experience to personal experience.

From motherhood to a mission.

This is the journey of Veena Anand, Licensed Maternal Healthcare Expert & Founder.

And this is the heart behind HAALU — Divine Love.

Begin Your Journey

Step Into Supported Motherhood

Whether you are preparing for conception, navigating pregnancy fitness, seeking clinical lactation guidance, or planning postpartum recovery — we are here to walk with you.

Book Private Consultation +91 99620 77795 veena@haalumothercare.com

Sanctuary at No:13, Thirunagar Colony Rd, Erode, Tamil Nadu 638003.

Our Services